AVP - Video summarizing what DPC Yellow Pages can do for businesses and advertisers YP 2.0 IN THE FLESH As the personification of the YP 2.0 story, Kitam exemplifies the Yellow Pages needed by the 21st century consumer – information and access to goods and services instantly, anytime and anywhere. He is the dependable, intelligent and dynamic resource for uncommitted and choice-savvy consumers, someone who can match wits and rise to the challenge presented by the educated and demanding buyer. He is meant to revive and revolutionize the way people perceive the Yellow Pages. Click here to download. Too long have we been viewed as an outdated, out-of-touch medium whose absence would be a small loss to both advertisers and consumers. With Kitam and this new campaign, there is one message we would like to ring louder than any other – Never underestimate the power of your fingers. Many interpretations of this statement is applicable - the power given to consumers through the Yellow Pages, the power of the Yellow Pages’ information, the power of selling given to advertisers or simply the power of the walking fingers brand; whatever the interpretation is, we are going to make it clear that the DPC Yellow Pages is still here and better than ever.